who knew it was such a big deal?

A Date with Destiny
from the ny times.

"CHRISTMAS. New Year's Eve. Spring break. There are certain dates on the calendar when travelers know that hotel rooms in prime vacation spots will be nearly impossible to come by, even if they try to book months in advance.

This year, add another day to the list: Saturday, July 7.

That's because that date -- the almost numerically perfect 7/7/07 -- is being sought after by couples around the country as the ideal day for a wedding. More than 31,000 couples have already signed up with theknot.com, a wedding-planning Web site, saying they plan to marry that day, a figure that is roughly triple the number for any other Saturday that month -- and nearly 20,000 more than the number of couples who got married on the corresponding weekend a year earlier. Evie Bagwell, 23, and Derek Novotny, 22, from Brownsville, Pa., say they chose the date for their wedding because of its spiritual significance. ''The Bible explains 777 as being perfection, and that is how we feel together,'' Ms. Bagwell said.

And it isn't only prospective spouses who think that the 7-7-7 combination could be lucky for them. The travel site Vegas.com said its hotel reservations for the weekend starting on Friday, July 6, are about six times greater than those for the previous weekend. ''We've never seen anything like this,'' said Bryan Allison, vice president of marketing for Vegas.com. ''We were all shocked.''

Meanwhile, the Hard Rock Hotel and Casino in Biloxi, Miss., which was originally scheduled to open just days after Hurricane Katrina hit, says it plans to open on July 7. William Hill, the noted British bookmaker, has placed the odds at 7 to 1 that Tony Blair will resign on that date. And when the Pepsi 400 Nascar race at the Daytona International Speedway takes place on July 7, will Clint Bowyer -- who drives the No. 07 Jack Daniel's Chevrolet car -- have an unfair advantage?"

People are weird......