Tuesday, July 18, 2006

what part of beer don't you understand?

now maybe its because i'm not a HUGE beer drinker, but i really just don't get this.

Hip, glamorous and oh so adult. The Japanese have come up with Kidsbeer, a soft drink that looks like real beer, complete with the foam.



Satoshi Tomoda, president of the beverage maker, said: "Children copy and mimic adults. If you get this drink ready on such occasions as events and celebrations attended by kids, it would make the occasions even more entertaining. The Kidsbeer label captures a nostalgic mood as it was modeled after classic beer labels."

what's the best part you ask? why the advertising slogan of course.

it reads:

"Even kids cannot stand life unless they have a drink."

more can be found here, here or here.

5 comments:

Anonymous said...

even kids can't stand life without a drink? that's what i like to hear. in fact, i'll drink to that the next time i drink, lord knows when that will be.

.karen. said...

i know! insane, yes?!

and don't they have beer in england cheley?

Anonymous said...

Yeah, Germany's had kids' beer for ages--it has vitamins added. I saw the Japanese beer come out in the market about a month ago. I haven't gotten brave enough to try it yet--if it's anything like the German stuff, it'll be pretty foul. Also, Japan already has kids' champagne. It comes with cartoon characters on it. It's called "chammny."

.karen. said...

oh wow. i knew you'd have something interesting to add to this discussion emma. beer with vitamins...crazy. you should try the japanese stuff...even if its just a sip or two!

Anonymous said...

I say briefly: Best! Useful information. Good job guys.
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